About Survivals
Built by SaaSquatch Ltd, a web development agency based in London.
Why this site exists
Our founder wanted a single, honest resource for UK camping, gear, and emergency preparedness. What he found was scattered forum threads, affiliate-stuffed listicles, and no single place that combined honest reviews with practical tools like an interactive map and kit builder.
So he built what he wished existed. Survivals is designed to be the site we would want to use ourselves: clean, fast, and packed with genuinely useful information. No clickbait, no filler content, no gear we have not actually researched or tested.
Whether you are planning a weekend wild camp in Snowdonia, putting together a home emergency kit, or just trying to figure out which head torch is worth the money, we have got you covered.
How we test and review gear
Every product we recommend goes through a proper evaluation. We research specifications, compare alternatives across multiple retailers, read real user reviews, and where possible, get hands-on time with the gear. We also verify pricing against UK suppliers like Amazon, Decathlon, Go Outdoors, Alpkit, and Cotswold Outdoor.
We use a tier system — budget, mid-range, and premium — so you can find the right gear regardless of your budget. If a budget option genuinely outperforms a premium one, we say so. We are not here to push expensive kit for the sake of higher commissions.
Our gear guides are updated regularly as prices change and new products become available. Every article includes a last-updated date so you know how current the information is.
Our approach
- Education first — every page teaches you something real before showing any affiliate links. We want you to leave our site knowing more than when you arrived.
- Honest reviews — we recommend gear we would use ourselves. If something is not worth the money, we say so. If there is a cheaper option that does the job just as well, we tell you about it.
- Open about affiliates — we earn commission from product links across seven retail partners. This keeps the site free to use. Full details on our affiliate disclosure page.
- UK-focused — our guides, map spots, and gear recommendations are all tailored to the UK. Pricing in pounds, suppliers you can actually buy from, and advice that accounts for British weather and regulations.
The tools we have built
Survivals is more than articles. We have built interactive tools to make outdoor planning easier: